Expanding the Visual Landscape of Comfort
At Kidsister, we know great creative doesn’t just showcase a product—it elevates it. Our work with Big Blanket Co has been all about bringing their signature oversized blankets to life through thoughtful photography, design, and high-quality mockups that seamlessly weave into their e-commerce and advertising.
A Visual Foundation for Comfort
Big Blanket Co has a strong brand that doesn't take itself too seriously, but takes coziness absurdly seriously. As an e-commerce company, it's crucial to communicate their over-the-top, premium blankets in a way that customers feel the comfort through the screen.
Social Media Design
For a brand built on oversized comfort, every social touchpoint needed to feel just as inviting. We designed a suite of graphics tailored for ads, organic content, and seasonal campaigns—balancing humor, warmth, and clarity to stop the scroll and drive conversions. Each asset was designed to capture attention, spark curiosity, and seamlessly integrate into Big Blanket Co’s wider marketing strategy.
Our Work Includes:
Product & Lifestyle Photography
Capturing the texture, warmth, and sheer scale of these blankets in a way that feels tactile, inviting, and true to their brand.
Mockups & E-Commerce Assets
Creating polished, true-to-life product visuals that help customers imagine their life with a Big Blanket, whether that’s a cozy couch moment, snuggle sesh, or the ultimate blanket fort.
Pattern & Design Work
Collaborating on seamless blanket designs that resonate with customers' nostalgia and affinities, while staying visually fresh on a 10' x 10' scale.
Creative Partnership in Action
Working closely with Annie Elzey, Big Blanket Co's VP of Brand, we make sure every creative decision aligns with their marketing goals—whether it’s crafting high-impact visuals for an ad campaign or refining product imagery for e-commerce. The goal? To make these blankets look as incredible as they feel (which is to say, really incredible).
The result? A collection of assets that don’t just sell blankets—they tell a story of cozy comfort, effortless style, and the simple joy of an absurdly oversized blanket built for real life.
You can see our photography and design work in action (and maybe pick up a blanket of your own) at bigblanket.com.
“Big Blanket Co loves working with Kidsister because their eye for design and photography perfectly captures the comfort and style of our blankets. Their collaborative approach and attention to detail ensure our products are showcased beautifully for e-commerce, making each blanket look as cozy and inviting online as it feels in person. Their ability to highlight our brand's personality through stunning visuals has been key to connecting with our customers.”
- Annie, VP of Brand at Big Blanket Co