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About

Team

Services

Big Blanket Co.

Big Blanket Co.

A family of four wrapped in a navy space-print Big Blanket beside a backyard fire pit at dusk, pointing at the sky

Expanding the Visual Landscape of Comfort

At Kidsister, we know great creative doesn’t just showcase a product—it elevates it. Our work with Big Blanket Co has been all about bringing their signature oversized blankets to life through thoughtful photography, design, and high-quality mockups that seamlessly weave into their e-commerce and advertising.

Two women laughing and sharing chocolates in bed under a red and pink gingham Big Blanket, a heart balloon beside them

A Visual Foundation for Comfort

Big Blanket Co has a strong brand that doesn't take itself too seriously, but takes coziness absurdly seriously. As an e-commerce company, it's crucial to communicate their over-the-top, premium blankets in a way that customers feel the comfort through the screen.

A man in bed under a black Big Blanket printed with pink dinosaurs, holding a red heart balloon
A man in bed under a black Big Blanket printed with pink dinosaurs, holding a red heart balloon
Four friends lounging on a blue checkered Big Blanket spread on a sandy beach, seen from above
Product shot of the folded navy space-print Big Blanket with the words Limited Edition, a whole cosmos of comfort

Social Media Design

For a brand built on oversized comfort, every social touchpoint needed to feel just as inviting. We designed a suite of graphics tailored for ads, organic content, and seasonal campaigns—balancing humor, warmth, and clarity to stop the scroll and drive conversions. Each asset was designed to capture attention, spark curiosity, and seamlessly integrate into Big Blanket Co’s wider marketing strategy.

  • Big Blanket nap campaign ad: a woman wrapped in a black blanket eating a cookie under the headline Do you have what it takes, with a Become a Naplete badge
  • Big Blanket nap campaign ad on yellow: a yawning woman wrapped in an orange blanket under the headline Official blanket of the snooze button
  • Big Blanket nap campaign ad: a man draped in a red blanket with a snack under the headline Go the distance, between here and the couch
  • Big Blanket Valentine's Collection graphic: three people in red and pink heart and dinosaur print wearable blankets holding a heart balloon, marked Limited Edition
  • Big Blanket social graphic: a person in a red heart-print wearable blanket holding a heart balloon, captioned fan-favorite print, fan-favorite collection
  • Big Blanket social graphic: a person hidden under a black dinosaur-print blanket holding up a heart balloon, captioned dino-mite snuggles
  • Big Blanket Classic Knitted story graphic: a couple under a mustard knit blanket with popcorn, captioned Grandma's hand-knit blanket got a stylish upgrade
  • Big Blanket Classic Knitted story graphic: a man on a couch under a large navy knit blanket, describing the ten by ten foot all-season blanket
  • Big Blanket Classic Knitted story graphic: a close-up of the blue parallelogram knit texture with its features listed
  • Big Blanket nap campaign ad: a woman wrapped in a black blanket eating a cookie under the headline Do you have what it takes, with a Become a Naplete badge
  • Big Blanket nap campaign ad on yellow: a yawning woman wrapped in an orange blanket under the headline Official blanket of the snooze button
  • Big Blanket nap campaign ad: a man draped in a red blanket with a snack under the headline Go the distance, between here and the couch
  • Big Blanket Valentine's Collection graphic: three people in red and pink heart and dinosaur print wearable blankets holding a heart balloon, marked Limited Edition
  • Big Blanket social graphic: a person in a red heart-print wearable blanket holding a heart balloon, captioned fan-favorite print, fan-favorite collection
  • Big Blanket social graphic: a person hidden under a black dinosaur-print blanket holding up a heart balloon, captioned dino-mite snuggles
  • Big Blanket Classic Knitted story graphic: a couple under a mustard knit blanket with popcorn, captioned Grandma's hand-knit blanket got a stylish upgrade
  • Big Blanket Classic Knitted story graphic: a man on a couch under a large navy knit blanket, describing the ten by ten foot all-season blanket
  • Big Blanket Classic Knitted story graphic: a close-up of the blue parallelogram knit texture with its features listed
  • Big Blanket nap campaign ad: a woman wrapped in a black blanket eating a cookie under the headline Do you have what it takes, with a Become a Naplete badge
  • Big Blanket nap campaign ad on yellow: a yawning woman wrapped in an orange blanket under the headline Official blanket of the snooze button
  • Big Blanket nap campaign ad: a man draped in a red blanket with a snack under the headline Go the distance, between here and the couch
  • Big Blanket Valentine's Collection graphic: three people in red and pink heart and dinosaur print wearable blankets holding a heart balloon, marked Limited Edition
  • Big Blanket social graphic: a person in a red heart-print wearable blanket holding a heart balloon, captioned fan-favorite print, fan-favorite collection
  • Big Blanket social graphic: a person hidden under a black dinosaur-print blanket holding up a heart balloon, captioned dino-mite snuggles
  • Big Blanket Classic Knitted story graphic: a couple under a mustard knit blanket with popcorn, captioned Grandma's hand-knit blanket got a stylish upgrade
  • Big Blanket Classic Knitted story graphic: a man on a couch under a large navy knit blanket, describing the ten by ten foot all-season blanket
  • Big Blanket Classic Knitted story graphic: a close-up of the blue parallelogram knit texture with its features listed

Our Work Includes:

A family with a young child making s'mores on a sage green camping-print Big Blanket on the grass, seen from above

Product & Lifestyle Photography

Capturing the texture, warmth, and sheer scale of these blankets in a way that feels tactile, inviting, and true to their brand.

A laptop showing the Big Blanket Co product page for the Big Beachy blanket, on a yellow background

Mockups & E-Commerce Assets

Creating polished, true-to-life product visuals that help customers imagine their life with a Big Blanket, whether that’s a cozy couch moment, snuggle sesh, or the ultimate blanket fort.

Pattern & Design Work

Collaborating on seamless blanket designs that resonate with customers' nostalgia and affinities, while staying visually fresh on a 10' x 10' scale.

Creative Partnership in Action

Working closely with Annie Elzey, Big Blanket Co's VP of Brand, we make sure every creative decision aligns with their marketing goals—whether it’s crafting high-impact visuals for an ad campaign or refining product imagery for e-commerce. The goal? To make these blankets look as incredible as they feel (which is to say, really incredible).

The result? A collection of assets that don’t just sell blankets—they tell a story of cozy comfort, effortless style, and the simple joy of an absurdly oversized blanket built for real life.

Four friends in the bed of a pickup truck wrapped in the space-print Big Blanket, pointing at the sky
A woman laughing in bed under a red gingham Big Blanket
A woman laughing in bed under a red gingham Big Blanket
Four rolled Big Blankets in yellow, blue checkered, and striped carry bags standing in beach sand
Four rolled Big Blankets in yellow, blue checkered, and striped carry bags standing in beach sand
A family of three on a rainbow tie-dye Big Blanket in the grass, a parent lifting a toddler overhead
A parent and toddler lying on a rainbow tie-dye Big Blanket in the grass, seen from above
Three friends lounging on a yellow Big Blanket spread on the sand, a sun hat beside them
A couple lying on a blue checkered Big Blanket on the beach, seen from above
A woman resting under a pastel checkered Big Blanket on the sand, a sun hat over her face
A smiling man at the beach wearing a white and orange striped hooded Big Blanket poncho, holding a yellow float
Two friends on blue checkered and striped beach blankets beside an orange float, sharing a drink
A woman walking on the sand wrapped in a pastel checkered hooded Big Blanket poncho, carrying a woven tote
Close-up of a woman in a pastel checkered hooded Big Blanket poncho with a woven tote on the beach
Two friends tossing a soccer ball on a dark patterned Big Blanket in a grassy park beside a creek
Four friends on a pastel checkered Big Blanket on the beach, tossing a soccer ball, seen from above
A family snacking on a sage green camping-print Big Blanket in the grass, a wooden board of treats beside them
A family of three with a snack board on a sage green camping-print Big Blanket in a grassy clearing by a creek
A couple smiling in bed under a grey XL Weighted Big Blanket
A woman hugging a grey XL Weighted Big Blanket close to her face with her eyes closed
A laughing woman bundled up in a grey XL Weighted Big Blanket, only her face showing
A hand setting a 40 lb kettlebell on a folded grey XL Weighted Big Blanket against a black backdrop
A 40 lb kettlebell resting on a folded grey XL Weighted Big Blanket against a black backdrop

You can see our photography and design work in action (and maybe pick up a blanket of your own) at bigblanket.com.

Client Feedback

Client Feedback

Client Feedback

“Big Blanket Co loves working with Kidsister because their eye for design and photography perfectly captures the comfort and style of our blankets. Their collaborative approach and attention to detail ensure our products are showcased beautifully for e-commerce, making each blanket look as cozy and inviting online as it feels in person. Their ability to highlight our brand's personality through stunning visuals has been key to connecting with our customers.”

- Annie, VP of Brand at Big Blanket Co

Collaborators

Paul Simmons, Lead Grip + Gaff

Annie Elzey, Digital Marketing Strategy