So Curious Co is a curiously crafted non-alcoholic beverage pop-up built by Sophie Liffick and focused on providing big flavor without the downsides of spirits. Not content to just serve good mocktails, Soph makes each drink an experience of complex flavor profiles and more than a dash of silliness.
Presented with the boldest drinks in the Ozarks, we knew we needed fun, femme, feisty branding to match. Her drinks reflect her eclectic personality, so we built a visual identity that’s uniquely Soph with bright pops of color, collage-style elements, and ~slightly~ unserious typography.
Branding
Photography
Logo Design
Cheersed 🍹✨
Sophie’s own use of colorful eccentricism in her personal style brought life to her headshots and brand photos, with bright backgrounds and bold wardrobe. Since each drink has a life of its own, individual food styling with googly eyes, candy, and fresh fruit made these hand-crafted, one-of-a-kind mocktails stand out. The photo direction for So Curious Co reflects the drinks themselves: silly, vivid, and delicious.
Soph wanted a mark to honor the collage-style, everything-all-at-once, controlled chaos of their roots. Inspired by scrabble tiles, this logo and vibrant but modern color palette nods to the joyous and eclectic spirit of her non-alcoholic drinks while reflecting their quality in an elevated and intentional brand.
Since the drinks speak for themselves, we crafted print collateral including menus, table tents, coasters, and business cards to put the fun fresh feel of a hand-crafted drink to paper.
"I owe my first wave of success largely to Kidsister, they created a brand for me that is so fun, personal, and perfectly fitted to my small business, and people ate it up!
Being photographed by Elise is one of my favorite experiences, she is professional, encouraging, and helped me start my journey of smiling with teeth. Bayless knocked my logo out of the park, and Ashley and Valerie have really helped me understand how this whole thing works.
I couldn’t be more pleased with the work these women have done for me, I plan on utilizing them forever, and I very highly recommend them to anyone who needs help with any and all marketing needs."
- Sophie Liffick, Owner of So Curious Co.