About

Team

Services

About

Team

Services

The Wax Coven

The Wax Coven

Two Fur ingrown concentrate dropper bottles on a raw crystal against a dark backdrop with a shaft of light

Casting a Spell on The Wax Coven’s Visual Identity

Our work with The Wax Coven based in Springfield, MO was all about crafting a visual presence as welcoming, powerful, and transformative as the space itself, we wanted to conjure that feeling for their current and potential clients. More than just a waxing studio, The Wax Coven is a sanctuary—an inclusive, no-judgment zone where self-care is a ritual and confidence is the most potent magic of all.

Bare legs and feet of a group of clients, some tattooed, resting together on a white floor

Brewing Up a Seamless Brand Experience

The Wax Coven isn’t here for outdated beauty standards or one-size-fits-all ideals. They offer a waxing experience rooted in empowerment, body neutrality, and a touch of everyday magic. At Kidsister, we worked to create a collection of visuals that reflect this ethos—images and designs that feel warm, shame-free, celebratory, informative, and enchanting.

A Fur Scrub Sheet box beside a small body-shaped candle, dried flowers, and a lit taper candle on a blue backdrop
The Wax Coven lounge: a caramel leather sofa, a glass coffee table with candles, a sequined mannequin torso, trailing plants, and a group portrait on the wall
Two Fur body scrub tubes standing in front of a large amethyst geode
Two Fur body scrub tubes standing in front of a large amethyst geode
Hands holding a Fur oil bottle and dropper in front of a round mirror

Our Work Includes:

Brand Photography

Social Media Graphics

Print Collateral

  • Wax Coven package graphic reading save time, save money, priority scheduling, consistent results, with a Start Your Package button

    Social Media Graphics

    Supporting the launch of their new service packages, we created posts to introduce new offerings while reinforcing The Wax Coven’s signature vibe. Effective design, copywriting, and social media strategy work together to craft a promotion that entices and educates clients.

  • A hand holding a jar of Fur all body butter in front of a round mirror with orange glass vases

    Brand Photography

    From glowing team portraits to product shots infused with natural crystals, herbs, and hand-selected personal-to-them elements, we built a visual library that feels as thoughtful and luxurious as their services. We also captured the Waxing studio—a sacred space where clients can feel safe, relaxed and celebrated.

  • Wax Coven Obsidian package graphic: buy ten get two free, with Brazilian, Manzilian, and underarm options on a lavender crystal background

    Printed Collateral

    For local, service-based industries, print marketing can be cost-effective and efficient in reaching a broad audience. To expand their reach and communicate Wax Coven’s new offerings, we designed service menus and brochures that combine a touch of mystique with clear brand messaging and a vibe that’s all their own. Because the only overwhelming part should be how soft your skin feels after a wax.

  • Wax Coven package graphic reading save time, save money, priority scheduling, consistent results, with a Start Your Package button

    Social Media Graphics

    Supporting the launch of their new service packages, we created posts to introduce new offerings while reinforcing The Wax Coven’s signature vibe. Effective design, copywriting, and social media strategy work together to craft a promotion that entices and educates clients.

  • A hand holding a jar of Fur all body butter in front of a round mirror with orange glass vases

    Brand Photography

    From glowing team portraits to product shots infused with natural crystals, herbs, and hand-selected personal-to-them elements, we built a visual library that feels as thoughtful and luxurious as their services. We also captured the Waxing studio—a sacred space where clients can feel safe, relaxed and celebrated.

  • Wax Coven Obsidian package graphic: buy ten get two free, with Brazilian, Manzilian, and underarm options on a lavender crystal background

    Printed Collateral

    For local, service-based industries, print marketing can be cost-effective and efficient in reaching a broad audience. To expand their reach and communicate Wax Coven’s new offerings, we designed service menus and brochures that combine a touch of mystique with clear brand messaging and a vibe that’s all their own. Because the only overwhelming part should be how soft your skin feels after a wax.

A Collaboration Rooted in Intention

Working closely with Cadie and Alyssa, The Wax Coven’s founders, we made sure every creative decision aligned with their mission. Whether it was capturing the warmth of their team, infusing materials into their photography with their signature blend of modern and mystical, or ensuring every client—women, men, and non-binary folks alike—felt represented in the visuals, our goal was to honor the spirit of The Wax Coven in every detail.

This connection to their mission led us to create a collection of assets that don’t just market services—they cultivate an experience, honor the ritual, and make sure every client leaves feeling radiant, empowered, and maybe just a little bit spellbound.

A client in an orange velvet robe holding a jar of sugar scrub
Sugar wax being applied to a tattooed thigh with a wooden applicator
A tattooed hand stirring a smoking cauldron beside a lit candle, crystals, and spices on a black table
A tattooed hand stirring a smoking cauldron beside a lit candle, crystals, and spices on a black table
The Wax Coven lounge: a leather sofa, a glass table with candles, and a large group portrait on the wall
An ornate arched mirror reflecting a green velvet armchair, a pink neon sign, shelves of curios, and plants
A tattooed arm holding a set of Fur products against a black backdrop
Two clients seated beside a black sequined mannequin torso on a pale green backdrop
A jar of sugar scrub on a kitchen scale with jars of ingredients and smoke rising behind it

To explore The Wax Coven’s full range of services—or to book your own ritual of self-care—visit thewaxcoven.com.

To explore The Wax Coven’s full range of services—or to book your own ritual of self-care—visit thewaxcoven.com.

To explore The Wax Coven’s full range of services—or to book your own ritual of self-care—visit thewaxcoven.com.

Client Feedback

“Working with Kidsister is truly a magical experience! Running a business has had its challenges, but with their amazing team by our side, it has become easier and more enjoyable. We are incredibly grateful for their kindness, creativity and encouragement. We won’t go anywhere else!”

- Cadie & Alyssa, Owners of The Wax Coven