Wax Coven Case Study | E-Commerce Photography, Print Design, + More

About

Team

Services

Work

About

Team

Services

Work

The Wax Coven

Casting a Spell on The Wax Coven’s Visual Identity

Our work with The Wax Coven based in Springfield, MO was all about crafting a visual presence as welcoming, powerful, and transformative as the space itself, we wanted to conjure that feeling for their current and potential clients. More than just a waxing studio, The Wax Coven is a sanctuary—an inclusive, no-judgment zone where self-care is a ritual and confidence is the most potent magic of all.

Brewing Up a Seamless Brand Experience

The Wax Coven isn’t here for outdated beauty standards or one-size-fits-all ideals. They offer a waxing experience rooted in empowerment, body neutrality, and a touch of everyday magic. At Kidsister, we worked to create a collection of visuals that reflect this ethos—images and designs that feel warm, shame-free, celebratory, informative, and enchanting.

Our Work Includes:

Brand Photography

Social Media Graphics

Print Collateral

Brand Photography

Social Media Graphics

Print Collateral

Social Media Graphics
Supporting the launch of their new service packages, we created posts to introduce new offerings while reinforcing The Wax Coven’s signature vibe. Effective design, copywriting, and social media strategy work together to craft a promotion that entices and educates clients.
Brand Photography
From glowing team portraits to product shots infused with natural crystals, herbs, and hand-selected personal-to-them elements, we built a visual library that feels as thoughtful and luxurious as their services. We also captured the Waxing studio—a sacred space where clients can feel safe, relaxed and celebrated.
Printed Collateral
For local, service-based industries, print marketing can be cost-effective and efficient in reaching a broad audience. To expand their reach and communicate Wax Coven’s new offerings, we designed service menus and brochures that combine a touch of mystique with clear brand messaging and a vibe that’s all their own. Because the only overwhelming part should be how soft your skin feels after a wax.

Social Media Graphics
Supporting the launch of their new service packages, we created posts to introduce new offerings while reinforcing The Wax Coven’s signature vibe. Effective design, copywriting, and social media strategy work together to craft a promotion that entices and educates clients.
Brand Photography
From glowing team portraits to product shots infused with natural crystals, herbs, and hand-selected personal-to-them elements, we built a visual library that feels as thoughtful and luxurious as their services. We also captured the Waxing studio—a sacred space where clients can feel safe, relaxed and celebrated.
Printed Collateral
For local, service-based industries, print marketing can be cost-effective and efficient in reaching a broad audience. To expand their reach and communicate Wax Coven’s new offerings, we designed service menus and brochures that combine a touch of mystique with clear brand messaging and a vibe that’s all their own. Because the only overwhelming part should be how soft your skin feels after a wax.

A Collaboration Rooted in Intention

Working closely with Cadie and Alyssa, The Wax Coven’s founders, we made sure every creative decision aligned with their mission. Whether it was capturing the warmth of their team, infusing materials into their photography with their signature blend of modern and mystical, or ensuring every client—women, men, and non-binary folks alike—felt represented in the visuals, our goal was to honor the spirit of The Wax Coven in every detail.

This connection to their mission led us to create a collection of assets that don’t just market services—they cultivate an experience, honor the ritual, and make sure every client leaves feeling radiant, empowered, and maybe just a little bit spellbound.